Meta Ads Media Buyer $30M+ Ad Spend Managed
Not a generalist who picked up Meta last year. Ten years in one platform, working with DTC, lead-gen, and high-ticket brands spending $5K to $500K a month.
MY CLIENTS
Partnering with ambitious brands across the globe to build, launch, and scale.
Results, Not Screenshots
Real accounts, real numbers. Ask me for the full breakdown on the call.
E-commerce & DTC
Meta Ads accounts scaled for fashion, jewelry, and product bundles.
30-Day ROAS
4.97x
Return on ad spend for a fashion label's evergreen catalogue.
$45K spend · 30 days
Purchase ROAS
6.28x
Structural rebuild on an underperforming jewelry ad account.
$18K spend · 21 days
Scaled Account
9,000+
Purchases delivered during a single peak-season push.
30-day scaling window
Lead Generation
Meta Ads for clinics, service businesses, and B2B — real booked appointments and qualified leads, not fake fills.
Physiotherapy Clinic
$10
Cost per lead
50%
Lower than before
Local service · appointments booked weekly
B2B SaaS Platform
$2.50
Cost per lead
2,122
Leads generated
Two-year retained account
High-Volume Campaign
42K+
Qualified leads
$0.10
Per lead, at scale
National lead-gen rollout
Google Ads
Search and Shopping running alongside Meta, so buyers get caught wherever they start looking.
Underperforming Account, Rebuilt
+29%
More conversions
-27%
Lower cost per lead
First 30 days after takeover
High-Ticket Search Account
385 purchases
Search intent captured for a high-ticket, considered-purchase brand.
$50K spend · 30 days
Inside The Accounts
Real Ads Manager and Google Ads dashboards. Ask on the call and I'll share the full breakdown, live.
519 purchases in 24 hours
$90K+ managed in a single day across 1,247 ad sets during peak season.
View full breakdown
$2.50 per lead at scale
$140K spend across 2,122 ads tested, with weak angles killed before they drained budget.
View full breakdown
What clients are saying about me.
My Process
How I Run Your Account
Step 01
Find The Leak
Before touching budget, I audit tracking, structure, and creative. Most accounts are losing money in a place the owner hasn't looked.
Step 02
Fix The Foundation
Pixel and CAPI corrected, account rebuilt around TOF, MOF, and BOF. Optimising on broken data is just expensive guessing.
Step 03
Test With A System
Hooks and angles tested in a proper framework. Losers killed fast, winners scaled — no boosting whatever was made last week.
Step 04
Scale Without Breaking
Spend increased in controlled steps, with clear rules for when to push and when to hold, so your cost per sale doesn't climb with your budget.
WHY WORK WITH ME
The Difference Is Judgment
Anyone can launch a campaign. Knowing which number to trust, which creative to kill, and when to leave an account alone — that only comes from a decade of doing it.
Judgment, Not Guesswork
Ten years of running accounts means I've already seen what your account is about to do. Most decisions aren't hard when you've made them a thousand times.
Restraint Is A Skill
Knowing when not to touch an account is worth as much as knowing when to scale it. Most accounts are damaged by over-management, not under-management.
Nothing Handed Off
Your account isn't passed to a junior after you sign. The same person stays in it, every day, for as long as we work together.
Long Relationships, Not Contracts
My clients stay because the work holds up, not because a contract locked them in. That's the only retention strategy I've ever needed.
Selective By Design
A small number of accounts at any time. It's the only way to give each one real attention, and it's why I'll tell you honestly if I'm not the right fit.
Ownership, Not Reporting
I treat the budget like it's mine. Every decision gets made the way I'd make it if the money were coming out of my own account.
About Me
Straight answers, clean accounts, and no surprises in the reporting.
Zain Kaleem
I'm Zain Kaleem, a Meta Ads media buyer working with e-commerce and lead-gen brands. Most of my clients came to me after someone else. Usually the previous person wasn't lazy — they were just optimistic in the reporting and quiet when things slipped. So the first thing I set up isn't a campaign, it's the habit of telling you the truth early. If a week goes badly, you hear it from me before you notice it yourself.
The rest is unglamorous. Fix the tracking so the numbers mean something. Test with a system instead of a hunch. Scale in steps small enough that nothing breaks. Ten years in and I haven't found a shortcut worth taking.
You'll always know exactly what's happening in your account, including the parts I'd rather not report.
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Ads Tested
0
Managed
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Years Experience
Zain Kaleem
Media Buyer & Creative Strategist
Ready to transform your Meta performance? Let's create something extraordinary together.
Questions?
I got answers.
What types of businesses do you work with?+
What's your minimum ad spend?+
Do you handle creative too, or just the buying?+
Do you offer a trial or a smaller first step?+
What if it doesn't work?+
How do you take payment?+
The Difference Is Scope. Never The Standard.
Whichever level you pick, your account gets run the same way.
Not a package of tasks. A person who owns the outcome.
Growth
For brands spending $5K–$20K monthly
- ✓One person accountable for your cost per sale
- ✓Your account, understood properly before anything is changed
- ✓Decisions you can question, with answers you'll understand
- ✓Creative direction — what to make next, and why
- ✓Tracking corrected so your numbers mean something
- ✓A weekly note that says what happened, including the bad weeks
- ✓Reachable directly, every day, no ticket system
- ✓No lock-in. Leave whenever the work stops earning it.
Scale
For brands spending $20K–$100K monthly · Limited availability
- ✓Everything in Growth, plus:
- ✓Google running alongside Meta so you're not one algorithm away from trouble
- ✓Server-side tracking built properly, not patched
- ✓Honest input on your offer and landing page, even when it's not what you want to hear
- ✓A standing monthly session on where the business goes next
- ✓Priority on my time when something urgent happens
- ✓50% back on month one if I can't move your numbers
Account Audit
Not sure I'm the right fit? I'll go through your account, tracking, and creative and hand you a prioritised fix list — yours to keep whether you hire me or not. Most people find at least one thing quietly costing them money every month.
Need Something Bigger?
Over $100K a month, several brands under one roof, or a media buyer white-labelled under your agency. Book a call and I'll build it around what you're actually running.
Ready to Scale?
Let's discuss how I can transform your business. Book a free consultation with our expert team.
Book Your Free Consultation
Pick your time directly from our calendar
Questions? Call us directly
+1 (406) 287-4224